Marketing and Development
The Marketing and development Department of Dublin Tourism focuses
on activity in the market place through:
 Trade
shows
Consumer
promotions
Client
servicing
Developing
relationships with
Tour
operators
Meeting
planners
Industry
planners
Our marketing plan is focused on the following objectives: increasing
visitor numbers, expenditure and increasing length of stay. By implementing
innovative and effective marketing strategies in conjunction with
our members we position Dublin as a distinct and highly competitive
tourist destination.
How Do We Do It?
Our objectives are achieved through the implementation of plans
which include the following elements
Promotions – Trade and Consumer
Website – Marketing
Industry Partnership
Publicity
Destination Positioning
Familiarisation Visits
Brochure Production
Recent Marketing Initiatives
DUBLIN I-WALKS
iWalks are podcast audio guides to Dublin from Dublin Tourism. These
convenient guides tell the story of Dublin as spoken by their author, historian
and artist, Pat Liddy. There are eleven themes covering many fascinating aspects
of the city. You can download the guides and use them as free walking tour guides
to the city, or you can just listen to them to discover the fascinating story
of Dublin.
All our iWalks are free to download and we'll be releasing new iWalks
over the coming weeks and months. Each iWalk comes with a free full
colour brochure featuring maps and original illustrations by Pat
Liddy. The brochures for the walks can also be downloaded from this
site. Click here to
find out more.
THE DUBLIN MARKET BOOK
Dublin Tourism have published a quality motivational publication to be used
in the overseas markets to highlight Dublin and to inspire and generate interest
in visiting Dublin in the highly competitive city break market. It is available
in 10 different languages, a perfect motivational piece for your clients.
DUBLIN EZINE
Register online at www.visitdublin.com and receive a monthly Dublin ezine,
full of information on what’s happening and what’s new in Dublin,
also highlighting events, special offers and competitions. Over 45,000 site
users and voluntary subscribers registered to date.
DUBLIN PROMOTIONAL DVD
A 6 minute DVD, showing the best of what Dublin has to offer your clients.
DUBLIN PASS
An exciting new initiative for Dublin, this visitor pass offers your clients
the best in Dublin attractions, sightseeing, shopping, service and restaurant
offers, all in one complete package – ie. an overall ‘visitor
experience’. Also includes transport from Dublin airport. The Dublin
Pass is available for duration periods of 1 day, 2 day, 3 day or 6 day periods
and offers flexibility, convenience, variety and savings for the visitor.
For more information email pass@dublintourism.ie or check out www.dublinpass.com
DUBLIN TRADE WEBSITE www.trade.visitdublin.com
An online, authoritative reference guide
to assist all travel trade promoting and selling Dublin worldwide.
PHOTO CD/SLIDES
Photo CDs with over 20 images of Dublin City and County. A slide library is
also available with a selection of Dublin shots including streetscapes, visitor
attractions, sporting features and new tourism developments.
Customised photo CDs can also be provided, e.g. Literary Dublin, Georgian Dublin,
Shopping in Dublin etc.
Images available by email request at press@dublintourism.ie
TRADE INFORMATION PACKS
Copies of Dublin Tourism publications presented in our Dublin folder are available
for familiarisation trips and media representatives.
‘NEW TOURISM DEVELOPMENTS’ GUIDE
A listing of new tourism developments in the Dublin region, including contact
details and descriptions of all products and services on offer.
DUBLIN TOURISM WEBSITE www.visitdublin.com
Information on all you need to know about visiting Dublin is included in our
recently revamped website. Events listings and much more are updated regularly
and accommodation bookings can be made online. Now available on PDA and WAP
phones.
FAMILIARISATION TRIPS
Dublin Tourism is delighted to offer advice and assistance when planning itineraries
for trips to Dublin.
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