The Dublin Pass

Dublin Tourism introduced a City Pass for Dublin for May 2004, following the example of successful operations established in London, New York and over 35 major continental European destinations such as, Stockholm, Berlin and Copenhagen.

To participate in the Dublin Pass in 2007/8 download the appropriate form below and return it to Dublin Tourism.

Attraction Entry Form

Special Offer Entry Form

What is ‘The Dublin Pass’ visitor card?

The Dublin Pass is a tool which will:

• Attract additional visitors to a city
• Encourage them to stay for a longer duration
• Persuade them to spend more during their stay
• Deliver additional value to the destination

The concept behind the visitor card is simple, with the aim being to offer visitors the best in attractions, leisure pursuits, sightseeing, shopping, service and restaurant offers, all in one complete package – i.e. an overall ‘visitor experience’. The purchase price covers entrance to attractions and gives access to special offers, added value and preferential rates at shops, theatres and restaurants.

The Dublin Pass also offers Flexibility, Convenience, Variety and Savings:

Flexibility
Passes are available in a variety of durations (eg. 1 day/2 day passes etc.) and the ‘smart’ chip is not activated until the first visit, allowing the holder the freedom to see the city when they choose. Passes can be purchased in advance of a holiday and used at a later date.

Convenience
The ‘smart’ chip eliminates cash transactions at attraction admission points. The technology allows the holder to beat the queues and gain ‘fast-track’ entry into attractions at key locations including Guinness, Dublin Zoo and Kilmainham Gaol. The Dublin Pass has an accompanying guidebook covering all participants and benefits included. A location map is also featured so the visitor can plan their route.

Variety
Creates a level playing field with attractions offering free entry.
Brings together the best in attractions and services for the city in one complete package. From castles, museums and art galleries to the lively spirit of Temple Bar The Dublin Pass is packed with interesting and diverse places to explore. Whether a first time visitor wanting to see the highlights or a Dubliner looking for something new, The Dublin Pass has it all!

Savings
The more you see the more you save.
Longer duration passes offer the greatest savings when looked at as a daily rate, eg. “See Dublin for less than €15 per day!”

Trade Info

The Dublin Pass is a new initiative introduced by Dublin Tourism. This smart card technology city card allows the visitor the freedom to explore the city at their leisure. Offering FREE entrance to many top attractions in Dublin, special discounts in shops, restaurants, on tours and much more!! The Dublin Pass is a must for every visitor to Dublin and you too can take advantage of this new product by receiving generous commissions on all sales!

Good for Dublin - The Dublin pass is a new initiative for Dublin which provides an extra element to the visitors stay, encourage them to stay longer and deliver additional value to the destination

Good for Visitors – The Dublin Pass assists the visitor with holiday budgeting, offers a simple, one stop purchase, provides value for money, convenience and flexibility

Good for You – YOU TOO can benefit from this initiative. Dublin Tourism would be delighted to welcome you on board as a trade partner in the Dublin Pass, all sales made are commissionable.

Retail Price of The Dublin Pass:

A Sample Saving with a 2 Day Adult Dublin Pass

Added Value!
Plus, visitors with the Dublin Pass can go on to make even greater savings with the added value, discounts and special offers on entertainment, restaurants, retail and tours. All this, plus a FREE pocket size Dublin guidebook.

www.dublinpass.com
We have also launched a Dublin Pass website, www.dublinpass.com which allows us to promote the Dublin Pass to potential visitors as near as Belfast and as far away as New York and Sydney.

What to do next!
If you would like to hear more about the Dublin Pass and would like to discuss commission rates please contact us.
 
Susan McMonagle
Dublin Tourism
Marketing & Development

Email: smcmonagle@dublintourism.ie
pass@dublintourism.ie
Tel: + 353 1 605 7714
Fax: + 353 1 605 7757

Dublin Pass Affiliate Programme

If you own a tourism related business you can become a Dublin Pass Affiliate. Affiliate opportunities are open to online businesses and to tour operators. Click here for more information.

The Dublin Pass

Become an Affiliate

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